Brand you! A mindset challenge
- Memory
- Dec 10, 2021
- 2 min read
SEPTEMBER MOVEMENT
SOSTAC in dating and relationships.
Brand you! A mindset challenge
Whether in a relationship or not, put on your dating shoes and get on the road for the September Movement.
Here is your model: Situation, Objective, Strategy, Tactics, Action and Control.
S....Situational analysis- Where are you now with your relationship life?
▪︎Description of yourself, who you are, what you do, and how you are doing with your target "potential suitors."
▪︎Target relationship, or areas to improve.
▪︎SWOT analysis. Yours/situational strengths, weaknesses, opportunities and threats.
▪︎Competitive analysis. Competitors, how they act, their strategies and at their main differences. Perhaps look also at your self competition.
▪︎Helpful approaches out there and how they can help you for your benefit. Inner child work, feminine energy, dichotomy of control and cognitive restructuring.
O....Objectives- Where do you want to be?
Would you like to be in a committed relationship, married, and also what type of relationship model are you choosing? Goals should be SMART and answer the questions,
What.
Where.
When.
How.
Why.
S....Strategy: How do you get there?
Once you know the relationship you want and the target suitors how do you plan to get there.
Once you have an objective and know how to get there, creating a strategy consists of drawing a road map that indicates the path you will follow. You could decide to start with online dating, identifying market segments.
T...Tactics-
Positioning and marketing tactics you are going to use to maintain your relationship. Unlike a business, this is about you focusing on being your best self, not necessarily in a relationship, but in your life in general. There are 7Ps of marketing applied to self love later on..
A...Action
This is you implementing your plan by creating a dating profile, meeting people and going out on dates. Maybe we could look into the 5W for conscious and intelligent planning and proper execution.
Who?
What?
Where?
When?
How?
C..Control(Target and ( KPI)
Result versus expected outcome. Are you getting the likes, progressing to dates, and is the he stepping up or if already in a relationship, is the dynamic healthy? What does healthy look like and is this it? If not, then go back to the situation and start all over again! Change the plan at any relevant strategic point.


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